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Taking cues from it's service station past as well as older iconic graphic imagery, design elements were created for the building's signage and lighting elements. The "C" sign serves as a bold visual marker which has distinctly different personalities both day and night. During daylight hours the "C" with the circle is a clearly visible element among competing signs and graphics along the street while at night the bright neon "C" stands out with it's simple statement.
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photograph by john whitaker
market C